Bringing Highland Hospitality to Life Through Newsletters and Social Media
BlackSheep Hotels / Hospitality Industry
Background
Nestled in Scotland’s stunning Highlands, Blacksheep Hotels offer a unique blend of rugged beauty and refined luxury, attracting travelers eager for an authentic escape. With a passion for adventure, comfort, and natural surroundings, Blacksheep Hotels was looking to boost pre-bookings and grow their online presence. They wanted a campaign that would communicate their brand’s unique charm and connect with potential guests across both newsletters and social media.
The Brief
Blacksheep Hotels tasked us with creating a dual-channel strategy to engage their audience and increase pre-bookings. Through newsletters and social media, we needed to highlight the distinct experiences Blacksheep offers and create a sense of anticipation among travelers eager to explore the Highlands.
The Work
Our team crafted three carefully designed newsletters that not only informed but also inspired readers to book their Highland getaway. Each newsletter emphasized a unique aspect of the Blacksheep experience— from cozy interiors and scenic views to adventure activities and local culture. The newsletters were enriched with curated visuals and thoughtful content, guiding readers through the charm of a Highland escape. With compelling calls to action, we directed readers toward booking options, tailored to different stages of their travel planning journey.
In parallel, we developed a social media campaign that brought the Highland experience to life on platforms like Instagram, Facebook, and Twitter. Through captivating imagery and engaging captions, we showcased Blacksheep Hotels' breathtaking surroundings, luxurious accommodations, and local excursions. The posts were designed to resonate with adventure seekers and luxury travelers alike, reinforcing the message that Blacksheep Hotels offers a unique and enriching stay in the heart of Scotland’s natural beauty.
The Impact
The combined newsletter and social media campaign generated significant engagement for Blacksheep Hotels, enhancing brand visibility and driving pre-bookings. The newsletters became a direct line to potential guests, fostering excitement and anticipation. Meanwhile, social media posts captured new followers and encouraged engagement, helping Blacksheep Hotels build a loyal online community. By showcasing the allure of a Highland escape, Blacksheep Hotels successfully positioned itself as the go-to destination for travelers seeking both adventure and elegance in Scotland’s iconic landscapes.
