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To bring Sajna’s vision to life, BYG crafted a personal branding strategy tailored to her voice and goals. We conducted an in-depth keyword analysis, identified trending topics within her industry, and designed engaging graphics that would catch her audience’s attention. More than just visually appealing content, each post was infused with Sajna’s unique personality and authentic insights—highlighting her leadership, expertise, and achievements.

We carefully managed her LinkedIn presence, developing a steady flow of content that reflected Sajna’s knowledge and professional journey. From career milestones to personal reflections, each post gave her audience a glimpse into the values and experiences that define her approach to leadership.

Our team crafted three carefully designed newsletters that not only informed but also inspired readers to book their Highland getaway. Each newsletter emphasized a unique aspect of the Blacksheep experience— from cozy interiors and scenic views to adventure activities and local culture. The newsletters were enriched with curated visuals and thoughtful content, guiding readers through the charm of a Highland escape. With compelling calls to action, we directed readers toward booking options, tailored to different stages of their travel planning journey.

In parallel, we developed a social media campaign that brought the Highland experience to life on platforms like Instagram, Facebook, and Twitter. Through captivating imagery and engaging captions, we showcased Blacksheep Hotels' breathtaking surroundings, luxurious accommodations, and local excursions. The posts were designed to resonate with adventure seekers and luxury travelers alike, reinforcing the message that Blacksheep Hotels offers a unique and enriching stay in the heart of Scotland’s natural beauty.

In partnership with the Women + Water Alliance, USAID, and Gap Inc., WaterAid India launched an inspiring awareness campaign that led to the creation of the “Women + Water Alliance Case Studies Book.” This booklet, featuring powerful stories of local women leaders, captures how they are transforming water security in their communities. It highlights the role of these women in driving grassroots change and showcases the impact of collective action for water quality and accessibility.

To address sanitation challenges, WaterAid India also developed the "Grey Water Management Module Book" in Hindi. This booklet offers essential guidelines for greywater management, enabling communities to adopt sustainable practices for improved hygiene.

Furthermore, the “Operation and Maintenance of PWSS Book” was created to support local community representatives in effectively managing village piped water supply schemes. Developed in collaboration with the Har Ghar Jal - Jal Jeevan Mission and the Madhya Pradesh government, this comprehensive manual provides valuable insights into maintaining and operating water systems, particularly for Single Village Schemes, empowering communities to sustain access to clean, safe water.

We've had the pleasure of working with a diverse range of clients,
each with unique brand challenges and goals.

We don’t just build brands;

We build legacies

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