Evolving from Gym to Holistic Fitness Brand
Fitbox / Fitness Industry
Background
Originally known as a traditional gym, Fitbox recognized the growing demand for a more comprehensive approach to fitness and wellness. With a desire to expand beyond gym workouts and become a holistic fitness destination, Fitbox aimed to redefine its brand identity to align with its new vision. They sought a brand image that would reflect a modern, all-encompassing approach to health, wellness, and fitness.
Brief
Fitbox approached us with a mission to transform their brand identity. They needed to shift perceptions—from a gym to a holistic fitness brand—while establishing a strong and consistent brand presence. This required a refreshed visual identity and cohesive brand guidelines to communicate their vision clearly across all platforms.
The Work
We began by diving into Fitbox’s vision and values, creating a set of brand assets that reflected their identity as a holistic wellness destination. Our team developed unique 3D icons and imagery that gave Fitbox’s brand a dynamic, modern look, adding depth to their visual appeal. To ensure a cohesive and consistent approach, we also established a complete set of brand guidelines covering fonts, colors, imagery style, and brand voice.
These guidelines were compiled into a comprehensive brand book, providing Fitbox with a solid foundation for communicating their message effectively. This brand book became an essential resource, offering a clear and structured framework for brand consistency across all touchpoints, from social media to in-gym materials.
The Impact
The new brand identity successfully elevated Fitbox’s positioning, transitioning them from a traditional gym to a recognized holistic fitness brand. With a refined visual presence and clear brand guidelines, Fitbox can now consistently communicate their expanded vision, attracting a broader audience interested in a holistic approach to fitness. Today, Fitbox stands as a trusted destination for wellness, reflecting their dedication to a well-rounded fitness experience in every brand interaction.
