Elevating Leadership Through Authentic Personal Branding
Sajna / Personal Branding
Background
A passionate advocate for leadership, community, and personal growth, Sajna Samad has dedicated her life to empowering aspiring women leaders in the tech industry. Balancing her role as a Senior Supply Chain Cloud Solution Engineer at Oracle with her commitment to leadership coaching, Sajna wears many hats—coach, speaker, author, and advisory board member. With a mission to inspire and uplift, Sajna sought to expand her impact on LinkedIn, using the platform to share her journey and insights while establishing herself as a thought leader.
Brief
Sajna wanted to amplify her unique voice on LinkedIn, showcasing her expertise, achievements, and passion in a way that would inspire and engage her audience. Her aim was to cultivate a strong personal brand that resonated with her professional network, transforming followers into engaged connections and potential clients.
The Work
To bring Sajna’s vision to life, BYG crafted a personal branding strategy tailored to her voice and goals. We conducted an in-depth keyword analysis, identified trending topics within her industry, and designed engaging graphics that would catch her audience’s attention. More than just visually appealing content, each post was infused with Sajna’s unique personality and authentic insights—highlighting her leadership, expertise, and achievements.
We carefully managed her LinkedIn presence, developing a steady flow of content that reflected Sajna’s knowledge and professional journey. From career milestones to personal reflections, each post gave her audience a glimpse into the values and experiences that define her approach to leadership.
The Impact
Within just one month, Sajna’s LinkedIn engagement saw a remarkable 267% increase. Her authentic posts quickly resonated with her audience, sparking meaningful conversations and positioning her as a trusted voice in leadership and career coaching. This increased engagement led to the conversion of two clients onto long-term retainer agreements, affirming the success of her refined LinkedIn presence.
Today, Sajna’s LinkedIn profile serves as a dynamic platform for professional growth and inspiration, reaching and influencing an ever-growing community of aspiring leaders in the tech industry.
