Revitalized vintage vehicles through graphic and video editing
Rays Customs / Automotive Industry
Background
Where craftsmanship meets classic charm, Rays Customs is all about bringing vintage cars back to life with a blend of old-school elegance and modern appeal. Each restoration is a work of art, ready to hit the road with renewed vigor. But Rays Customs needed a way to share this beauty with the world and attract a genuine audience that appreciates the blend of vintage and modern style.
The Brief
Rays Customs approached us to elevate their brand presence after struggling with a previous agency that had filled their follower count with bots, creating an illusion of popularity but zero real engagement. With Instagram tightening its controls on fake accounts, their follower count was dropping fast. They needed a new strategy to attract genuine car enthusiasts, a real audience that would connect with their passion for restored vintage vehicles.
The Work
Our first step was to build a consistent, polished brand identity. We refined the logo design, crafted an eye-catching logo animation, and set up branded templates to ensure a cohesive look. To keep the focus on quality, we developed brand guidelines that would shape every post, reel, and video moving forward. MarqSet then provided graphic and video editing services that captured the unique fusion of classic and contemporary style in every restoration.
Through strategic social media management, we curated a content plan that highlighted their unique work and maximized reach with targeted engagement and analytics. Each reel cover was selected intentionally—no more blurry screenshots or haphazard images—ensuring that each post told a story and invited viewers into the world of Rays Customs.
The Impact
The results were transformative. Rays Customs’ refreshed Instagram feed quickly captured the attention of car enthusiasts, drawing genuine followers who appreciated the brand’s artistry and dedication. Their new look also drew admiration at prestigious shows in Abu Dhabi, where people noticed the high-quality posts and consistent, stylish branding. With a boost in engagement and authentic reach, Rays Customs now enjoys a real, growing audience, passionate about the vintage-meets-modern magic they bring to every car.
